Blog
Campaign notes from the street.
What we've run, what worked, and what we'd tell a brand to do differently next time. Written by the people who were actually pedaling.
Riding in Austin
How much does a pedicab ride cost in Austin?
About $20 per person per mile — but there are no meters, the fare is agreed before you get in, and some drivers work for tips alone.
How do you get a pedicab in Austin?
Where they cluster, how to flag one down, and what to do at closing time when everyone wants one at once.
Do you tip a pedicab driver in Austin?
Sometimes the tip is the fare — Austin law allows tips-only drivers. What to hand over, and when not to.
Are pedicabs safe in Austin?
Three passengers maximum, lights visible at 500 feet, disc brakes, inspection decals. What the law requires, and where the real risks are.
Festivals
SXSW: pedicab or rideshare?
An honest comparison, including the trips where rideshare simply wins.
How to get home from ACL
The Zilker walk, the options ranked, and when a pedicab is worth it.
Seeing Austin
The best murals in Austin, and how to see them in one afternoon
A real route with real addresses — and which one is overrated.
Where to watch the Congress Avenue bats
1.5 million bats, the best spot to stand, the right time to be there — and why some nights disappoint.
Rainey Street: what it is and how to do it
Bungalows to towers, what it lost on the way, and which bars are actually still open.
A walk through old downtown Austin
The Capitol, the Driskill, and the pieces of 19th-century Austin the glass towers haven't swallowed.
Drinking in Austin
An East Sixth brewery crawl that actually works
Four stops in the right order, and the ones that have closed so you stop being sent there.
Driving in Austin
What does a pedicab driver actually make in Austin?
It swings harder than any job description admits. The honest numbers, and who shouldn't do it.
How to get an Austin pedicab license
$36, a Travis County notary and a written test at 1501 Toomey Road. The order to do it in — and the outdated guides to ignore.
Advertising
What does pedicab advertising cost?
Pedicab CPMs run $3–$12. How that compares with a mobile billboard truck, and what actually sets the number.
Does pedicab advertising actually work?
It works when you build a countable action into it. The measurement methods that are honest, and the ones that aren't.
Twenty-four cabs for National Geographic, for the whole of SXSW
How we wrapped a fleet for Life Below Zero, and why saturation beats a booth.
Your ad here: what fifty pedicabs can actually do
The case for running at scale — and how to work out the right number for your budget.
Austin & the city code
Why Austin limits how many pedicabs can operate
The city caps operating permits. What a cap does to a market — including to the people who can't get a ride.
Company news
Back on the street, and ready for ACL
Over 100 tours in the summer of 2021 and a fleet rebuilt for festival season.
Planning a campaign?
Tell us the event and the dates and we'll tell you honestly what we'd do with it.